Obzidian Metaverse Visual Identity and Branding.
Creative and Art Direction / Graphic Design / Illustration / Animation / Storytelling
My role as lead designer, creative director, and art director allowed me to delve into this visionary project, playing a pivotal part in shaping its identity.
I had the privilege of curating its visual identity and branding, a journey that began with a deep understanding of its core themes.
The Process.
At the heart of this branding endeavor is the idea that gaming is poised to shape the future of Web3. With this conviction as a compass, I meticulously shaped a visual identity with the intention of speaking the universal language of gamers while embracing the principles of decentralization and connectivity.
Rooted in Narrative.
At the heart of Obzidian lies an unwavering dedication to storytelling. Every design within its realm is meticulously curated to complement the evolving fantasy world in the making. As this new world takes shape, an extensive journey of exploration unfolded to discover the perfect graphic language that would bring this realm to life.
Obzidian Clans / Logo and visual language explorations.
Obzidian Logo explorations.
The Obzidian Portal.
The website serves as a portal into the visionary world of Obzidian—an ambitious project that melds the enchantment of gaming with the artistry of storytelling. Here, you'll gain insights into the heart of the IP, its core ethos, and the driving forces behind its creation.
